Cruisers Yachts Invites Dealers To Annual Meeting In Oconto
OCONTO, Wis. (Aug. 23, 2010) - Cruisers Yachts, Wisconsin’s premier manufacturer of luxury yachts, announced today it will hold a dealer meeting at its facility in Oconto, Wis. on September 12 and 13, 2010. The meeting will feature the debut of the 2011 Cruisers Yachts 48 Cantius Sports Coupe, unveil the new company showroom and discuss plans for the upcoming year.
“There is no doubt the boating industry has recently taken a hit, but Cruisers Yachts has been fortunate in 2010 with the reinstatement of 200 employees, as well as fulfilling orders that have expanded growth in overseas markets,” said Russ Davis, director of marketing at Cruisers Yachts. “For Cruisers Yachts, the year ahead presents tremendous business opportunities with the launch of the 48 Cantius and introduction of other models within the sports coupe series.”
The highlight of the meeting will be the debut of the Cruisers Yachts 2011 48 Cantius. With renderings introduced to the boating community in 2008, the unveiling will prove to be well worth the wait. The stylish 48 Cantius showcases Cruisers Yachts signature walk-through windshield, a dual entrance cockpit, full enclosure tri-slide glass door, full-beam master stateroom and double salons that is powered by Volvo Penta IPS propulsion. Sea trials will be available for all dealers to experience the luxury of the 48 Cantius first-hand.
The dealer meeting will also host a ribbon cutting ceremony to introduce the company’s new showroom, which will be used as a resource for Cruisers Yachts dealer family; strengthening the personal connection between boaters and their vessels. A VIP program gives dealers the opportunity to bring potential Cruisers Yachts owners to Oconto to tour the factory and showroom, and acquire a deeper understanding of the craftsmanship that goes into every yacht.
“The new showroom brings an innovative approach to our sales program by reducing dealer inventory and long lead-time orders. This will help leverage dealer growth and prosperity, as well as build a stronger connection with boaters,” said Davis.
This is the 30th year Cruisers Yachts has hosted a dealer meeting, however never at its Oconto headquarters. Over 100 dealers and guests are expected to attend this year’s meeting, with dealers from locations both nationally and internationally represented. To find your local dealer and additional information about Cruisers Yachts visit http://www.cruisersyachts.com.
About Cruisers Yachts
Headquartered in Oconto, Wis., Cruisers Yachts is part of KCS International Inc., which includes sister company Rampage Sport Fishing Yachts. Cruisers Yachts is known as one of the world’s premier manufacturer of midsize to luxury pleasure yachts and produces 11 models from 30 to 56 feet in its Oconto facility. For additional information about Cruisers Yachts, visit http://www.cruisersyachts.com.