KCS International, Inc. Selects BVK for Interactive Business
Plan includes new websites and earned media platforms for Cruisers Yachts and Rampage Sport Fishing Yachts
OCONTO, Wis. (May 11, 2011) - KCS International, Inc., parent company of Cruisers Yachts and Rampage Sport Fishing Yachts, has selected Milwaukee-based agency BVK for interactive work which will include entirely new websites for both brands and earned media platforms including social media and search engine marketing. These online components will launch in mid-September.
“The need for new websites and online strategy is bigger than ever with how rapidly technology is changing,” said Russ Davis, director of marketing at KCS International, Inc. “With a well-structured online presence, it will be easier for our customers to navigate the site to find the products they are seeking, create opportunities for them to interact with the company and, ultimately, raise perceptions and expectations of the brands.”
In seeking an agency for the new interactive work, KCS International, Inc. strategically reached out to four companies that specialize in website development in the marine industry. BVK was chosen for its seven year relationship with the company and recent interactive work done with other clients in travel and leisure industries.
The scope of the new interactive work will include: website development and ongoing enhancements, search engine marketing, display advertising, email marketing, social media and new analytical metrics. Efforts of the online plan focus on building traffic to the new websites and ongoing communication with consumers, dealers and the boating industry. The new websites will be unveiled during the KCS dealer meeting, which will be held in Oconto, Wis. on Sept. 12-13.
“The new websites will build on the reputation and success of both brands by enhancing their online presence,” said Bret Stasiak, managing director at BVK. “We live in an interactive world and now consumers will have new and better channels to experience the legacy of Cruisers Yachts and Rampage Sport Fishing Yachts.”
About KCS International, Inc
Headquartered in Oconto, Wis., KCS International Inc. is the parent company of both Cruisers Yachts and Rampage Sport Fishing Yachts. Cruisers Yachts is known as one of the world’s premier providers of midsize luxury pleasure yachts and produces 11 models from 30 to 56 feet in its Oconto facility, including the much anticipated 48 Cantius Sports Coupe. Rampage Sport Fishing Yachts combine comfort and convenience with speed, durability and performance focused engineering. Built at the Oconto facility, Rampage Sport Fishing Yachts creates highly fishable express and convertible sport fishing yachts, 30 to 45 feet. For additional information about Cruisers Yachts, visit http://www.cruisersyachts.com; information on Rampage Sport Fishing Yachts can be found at http://www.rampageyachts.com.