KCS International, Inc To Host Grand Opening and Ribbon Cutting Ceremony for New Showroom
OCONTO, Wis. (Aug. 30, 2010) - KCS International, Inc., the parent company of Cruisers Yachts and Rampage Sport Fishing Yachts, will host a ribbon cutting ceremony on Sept. 13 at 12 p.m. to celebrate the launch of a its new showroom. The showroom brings an innovative approach to the company’s sales program by reducing dealer inventory and long lead-time orders, while introducing potential buyers directly to the quality and luxury of both brands.
“KCS International has been working to find ways to extend resources we have on-hand at our headquarters in Oconto to our dealer networks,” said Russ Davis, director of marketing at KCS International, Inc. “The showroom does just that, offering dealers the opportunity to bring current owners and potential customers to see new models and personalize the experience of purchasing a new yacht. This will help build a stronger emotional bond with boaters, as well as leverage dealer growth and prosperity.”
The 15,000 square-foot indoor showroom will display new inventory. This allows for dealers to carry only essential models and offers customers the opportunity to participate in the VIP program as well as experience KCS International’s boat models first-hand in one location. The VIP program includes a personalized step-by-step tour of the production facility so boaters can develop a thorough understanding of the level of craftsmanship that goes into every vessel.
“Because of the emotional and financial commitment involved with the purchase of a yacht, we want to ensure confidence in every sale. The showroom solidifies the importance of the personal connection Cruisers Yachts and Rampage Sport Fishing Yachts has with its customers,” said Davis.
Arrangements to visit the showroom should be made through local dealers. To find a local dealer, visit http://www.cruisersyachts.com or www.rampageyachts.com.
About KCS International, Inc
Headquartered in Oconto, Wis., KCS International Inc. is the parent company of both Cruisers Yachts and Rampage Sport Fishing Yachts. Cruisers Yachts is known as one of the world’s premier providers of midsize luxury pleasure yachts and produces 11 models from 30 to 56 feet in its Oconto facility. Rampage Sport Fishing Yachts combine comfort and convenience with speed, durability and performance focused engineering. Built at the Oconto facility, Rampage Sport Fishing Yachts creates highly fishable express and convertible sport fishing yachts, 30 to 45 feet. For additional information about Cruisers Yachts, visit http://www.cruisersyachts.com; information on Rampage Sport Fishing Yachts can be found at http://www.rampageyachts.com.