KCS International, Inc Unveils Company Showroom at Cruisers Yachts Dealer Meeting
OCONTO, Wis. (Sept. 15, 2010) - KCS International, Inc., parent company of Cruisers Yachts and Rampage Sport Fishing Yachts, held a ribbon cutting ceremony unveiling its new factory showroom at the annual Cruisers Yachts dealer meeting on Sept. 13. On-hand at the day’s events was K.C. Stock, CEO of KCS International, Inc., Mayor Tom Fulton and other local dignitaries, as well as dealers from the United States and international locations including Australia, Canada, China and Italy.
“It was great to see so many happy faces at the Cruisers Yachts annual dealer meeting,” said Russ Davis, director of marketing at KCS International, Inc. “It has been a really positive year with the rehiring of 200 employees, unveiling of new factory showroom and the launch of the highly anticipated 48 Cantius.”
The 15,000 square-foot showroom features up to 12 current year models and touches on the company’s history with a 1955 16’ Sea Farer, a model from Cruisers Yachts first year of production. The showroom concept includes a VIP program that provides the Cruisers Yachts and Rampage Sport Fishing Yachts dealer family the opportunity to bring current and potential customers to the headquarters in Oconto to experience the yacht building process first-hand. A step-by-step tour of the production facility gives prospects and owners to develop a thorough understanding of the level of craftsmanship that goes into every vessel.
“With new inventory on display in the showroom, our dealers can bring customers here, rather than stock all models on-location,” said Davis. “This is really the next big step in the marine industry. Many dealers are reluctant to stock all models so the showroom creates a win-win situation for all parties.”
Crates Marine was the recipient of this year’s coveted Dealer of the Year Award, with the sale of 20 yachts. Located in Ontario, Crates Marine has four locations, with a fifth planned for 2011. They provide full marine sales and service and have been in the Cruisers Yachts family for two years.
“It is an honor to be recognized as Cruisers Yachts dealer of the year,” said Ryan Crate of Crates Marine. “Though we are fairly new to the Cruisers Yachts dealer family, Crates Marine celebrates 80 years of business this year, offering extensive dealer and service knowledge.”
Cruisers Yachts christening of the 2011 48 Cantius Sports Coupe, its newest luxury yacht, was held in conjunction with the dealer meeting. Featuring double salons, a full-beam stateroom, dual-entrance cockpit, full enclosure tri-slide glass door and Cruisers Yachts signature walk-through windshield, the 48 Cantius will make her public debut at the Ft. Lauderdale Boat Show Oct. 28-Nov. 1.
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About KCS International, Inc
Headquartered in Oconto, Wis., KCS International Inc. is the parent company of both Cruisers Yachts and Rampage Sport Fishing Yachts. Cruisers Yachts is known as one of the world’s premier providers of midsize luxury pleasure yachts and produces 11 models from 30 to 56 feet in its Oconto facility, including the much anticipated 48 Cantius Sports Coupe. Rampage Sport Fishing Yachts combine comfort and convenience with speed, durability and performance focused engineering. Built at the Oconto facility, Rampage Sport Fishing Yachts creates highly fishable express and convertible sport fishing yachts, 30 to 45 feet. For additional information about Cruisers Yachts, visit http://www.cruisersyachts.com; information on Rampage Sport Fishing Yachts can be found at http://www.rampageyachts.com.