Cruisers Yachts Goes Pink With A Purpose

President of Cruisers Yachts, Mark Pedersen, comments, “As a community, we are committed to raising awareness about breast cancer and the lifesaving power of early detection. Wearing pink is a symbol of solidarity, but it’s also a reminder of the critical need for regular screenings. This is especially important for boaters, who often spend long hours in the sun, which can increase the risk of certain cancers. Early detection saves lives, and we want to encourage everyone, particularly those with high exposure to the sun, to prioritize their health by scheduling regular screenings.”

Cruisers Yachts joined MarineMax and the American Cancer Society in supporting their case to find a cure by wearing their best pink attire nationwide. Team Members went #PinkWithAPurpose to increase awareness, focus on cancer screenings, and encourage those who haven't been screened yet to do so. Research proves that early detection saves lives—and Cruisers Yachts is committed to their team members' and customers' health and wellness.

According to the Breast Cancer Fact & Figures 2024-2025 report from the American Cancer Society, it is estimated that 310,720 people will be diagnosed with new cases of breast cancer in 2024, and 2,790 of those will occur in men. However, with early detection, lives can be saved.

Cruisers Yachts remains dedicated to supporting the health and well-being of its community. Through initiatives like Power of Pink Day, the company raises awareness and encourages action, reminding everyone of the importance of early detection and regular screenings. Together, we can make a difference.